Social media is a powerful tool for businesses of all sizes to reach their target audience, build relationships, and drive sales. However, with so many different platforms and features to keep track of, it can be difficult to manage your social media presence effectively. This blog aims to provide you with an overview of the best social media management tools and how they can help you save time and improve your social media results.
We will also review the top 10 social media management tools in 2023, both free and paid so that you can choose the right one for your business.
Importance of Social Media Management in 2023
Social media is more important than ever for businesses in 2023. People spend 2 hours and 27 minutes, on average, on social media each day, according to Hootsuite. That’s a lot of time for your business to reach your target audience and share your message.
The best social media management tools can help you save time and improve your social media results by:
- Scheduling posts in advance: This way, you can spend your time on other tasks, knowing that your social media presence is still active.
- Managing multiple social media accounts: Social media management tools allow you to manage all of your social media accounts from one dashboard, saving you time and hassle.
- Tracking analytics: Provided by social media management tools, these help you determine which social media channels are working and which are not. Over time, you can improve your social media strategy based on this information.
Top 5 Free Social Media Management Tools
Social media management tools are software applications that help businesses manage their social media presence more effectively. These tools can help you with tasks such as scheduling posts, managing multiple accounts, tracking analytics, and more.
Here are the top 5 free social media management tools in 2023:
- Buffer
Buffer is one of the best social media management tools that allows you to schedule posts in advance, manage multiple accounts, and track analytics.
It also offers a landing page builder and an AI assistant. Buffer offers a free plan that allows you to schedule up to 10 posts per month on up to 3 social media accounts.
- Friends+Me
This is a relatively new social media management tool but a good one. It allows you to manage up to 2 social media accounts and schedule up to 5 posts per queue with 2 queues available with the free plan.
- CoSchedule
This is another great free social media management tool that allows you to manage your social media accounts on an individual level. Its free plan includes handling 2 social media accounts with 1 user with features like AI social assistant, drag and drop calendar, basic support and personal project management.
- Crowdfire
Crowdfire is a social media management tool that offers a free plan for individuals. It offers features like automatically customizing posts for all social profiles, accessing relevant images based on your topics, a Chrome extension to share articles you like and more. The free plan allows you to manage up to 3 social media accounts and schedule up to 10 posts per account.
- Tailwind
It is another great free social media management tool for individuals that offers features like hashtag finder, post scheduler, Pinterest designing, communities and more. Its free plan includes 20 posts per month for one user with 10 ghostwriter credits.
Top 5 Paid Social Media Management Tools
Now, let’s take a look at the top 5 paid social media management tools in 2023:
- Sprout Social
After the free trial, Sprout Social is considered one of the best social media management tools in the paid category. It offers a variety of features, including scheduling posts, managing multiple accounts, review management, an all-in-one social inbox, a social content calendar and more.
Sprout Social is a good option for businesses that need more advanced features, such as social listening and team collaboration. Its plans start from $249/month.
- Hootsuite
Hootsuite is another popular paid social media management tool that offers a variety of features, including a content calendar, customizable streams to monitor trends, unlimited posts, post scheduling, actionable insights, and more. Hootsuite’s paid plans start from $23/month with 1 user and 10 social accounts.
- Agorapulse
This stands out as one of the best social media management tools, known for its customer support. Agorapulse offers a variety of features, including one social media inbox for all profiles, content scheduling, monitoring and reporting, tracking social media ROI, etc.
Agorapulse enjoys a great reputation when it comes to social media management. Its paid plans start from $49/month for one user with 10 social profiles.
- SocialPilot
SocialPilot is a paid social media management tool that is known for its affordability and comprehensive support. It offers various features like a user-friendly interface, regular addition of new features, publishing across multiple platforms and bulk scheduling. SocialPilot paid plans start from $25.50/month for 1 user and 10 social accounts.
Choosing the Right Social Media Management Tool
Since there are so many tools to choose from, you have to pay special care while choosing from the best social media management tools available for your business. When choosing a tool, there are a few important factors to consider:
- Budget: Social media management tools come in a variety of price ranges. Choose a tool that fits your budget and needs.
- Features: Consider the features that are most important to you. Some tools offer more features than others.
- Business size: Choose a tool that is designed for your business size. Some tools are better suited for small businesses, while others are better suited for large businesses.
Final Thoughts on the Importance of Effective Social Media Management
Social media is more important than ever for businesses in 2023. Social media management tools can help you save time, improve your results, and get more out of your social media marketing efforts.
If you are not already using a social media management tool, your business may already be lagging behind. These tools can make a big difference in your social media marketing success.
STL Digital suite of social media marketing tools and strategies can be the awakening of your business’s social media platform and achieve new milestones that amaze.
