Overview

The Communication Service Providers (CSPs), Media & Entertainment companies have never been more important than today. With the ushering of 5G and the resulting enabled opportunities in a connectivity driven world – opportunities such as Metaverse, NFTs, AI, IoT, Blockchain etc are on the rise. , Communication and Media companies are leading the innovation and transforming themselves to increasingly become Digital Service Providers. Adoption of AI, ML, AR/VR and Edge computing is a commonplace occurrence across these industries. As the pace of innovation accelerates, so will the focus on content and data use, privacy and regulatory and compliance considerations.

To keep up with this new normal, you need Digital Transformation that ensures the speed, agility and resilience required to take on the demands of the next normal. With STL Communications and Media domain-led offerings, you have everything stack to capitalize on the rapid evolution of open architectures, 5G, WiFi 6, cloud models, content, video, social, platforms, and most importantly, the permanent shift in customer behaviours. You can now Create new-age digital services, build new business models and open up new revenue streams – with STL Digital leading the way with you and for you.

Trends that are driving Industry’s need

Analysts estimates that IT spending by the global communications, media and services industry will increase by 8% in 2022 to $575 billion in constant U.S. dollars.

Streaming Video On Demand (SVOD) services are undergoing fundamental changes. While the number of subscriptions are increasing, the churn is high and customers have multiple options to choose from. This has added a lot of pressure to continuously assess potential latent need to target and create relevant content. The media players are making huge investments to acquire and retain customers. The Customer acquisition and retention journey is going to see even further technological investments especially in AI ,Automation and Customer Experience.

Analysts expect the online entertainment will experience a positive uptick in the next 2 quarters  as live sports and premium content is being created and delivered through existing and new streaming platforms. Analysts and news updates suggest that Content creation has surged even higher, but the distribution outlets have evolved towards much narrower and smaller duration theatrical showings and increased the SVOD attachment.  There is a potential for consolidation or industry shakeup or even more niche market definitions in 2023.

Investments in analytics, ML/AI and immersive technologies in the Communications, media, entertainment and gaming industries has surged to pre pandemic levels and now scaling higher.